Beauty to Prevent Breast Cancer

I am so stinking excited to have my friend Heather Vitone here for today’s guest post! As many of you know, October is Breast Cancer Awareness Month. You can’t go far without seeing pink and hearing about all things breast cancer. Sometimes all this desensitizes us to the issue, but this all-to-prevalent disease needs to discussed. I have lost a friend (30 years old with a 1 year old baby) and have known many others affected, including my own mom. We often don’t realize many of the risk factors for breast cancer are preventable. Today Heather is going to talk about a risk factor you may have not considered…

Many of us eat healthy and exercise to achieve wellness. Little do we know that what we’re putting on our bodies daily could be harmful. I had given this no thought until I discovered Beautycounter in 2016.

What is Beauty Counter?

Beautycounter is a disruptive beauty brand. They are bringing awareness to our outdated regulations in the US and demanding change. Wellness is more than just thinking about one aspect of your body (food, exercise, mental etc.). Complete wellness involves many facets and consideration of all sources of health.

October is Breast Cancer awareness month. This is a big deal for us since breast cancer risk includes both genes and environmental factors. We can’t control genetics, but we can be more mindful of our environmental exposures.

Why does this matter?

To date, the US has banned only 30 ingredients from personal care products; compared to 600 in Canada and 1500 in Europe. These ingredients are linked to some of the following:

  •  Cancer
  •  Infertility
  •  Reproductive issues
  •  Asthma/allergies.

One of these compounds is especially important this month – phthalates. Phthalates are endocrine distributors. What does that mean? It means they act like a hormone when they are in the body. Some studies have suggested:

  •  They have been found in breast cancer tissue.
  •  They can lead to abnormally formed reproductive organs.
  •  They increase the risk of early puberty in girls. This last one is a biggie – early puberty increases the risk of breast cancer development later in life and depression.

You can read more about phtalates at the CDC, FDA and EPA.

What can I do?

We deserve so much better than this. The health of my family is of utmost importance to me and I would do anything to protect them. I am beyond thankful that I have found a personal care brand that is holding itself to a higher standard. Beauty Counter follows the “Never List” as their foundation. They are actively working to make our products safer through lobbying and updating laws. Beautycounter products are not only safe; they are effective and ultra high-performing! Something many “natural” remedies are missing.

If this is something that speaks to you, feel free to check out more at! I promise, you won’t be disappointed. You cannot put a price tag on peace of mind. If you’d like to learn more about Beauty Counter’s work, check out – Goldman Sachs Innovators Summit

In health,
Heather Vitone

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